Bachelor of Business Administration in Marketing (Honours)


The programme aims to provide an internationally recognised degree in marketing as well as to produce graduates with functional marketing and business skills, strong entrepreneurial spirit, exemplary leadership skills, high commitment towards pursuit of knowledge and excellence, innovative, socially responsible and good team players who are nationalistic yet global in outlook and behaviour. 

Entry Requirements

  • Pass in Diploma with minimum CGPA of 2.00 from UniKL or other recognized higher Institution and obtained at least a pass in Bahasa Melayu and Mathematics at SPM level
  • Pass in Matriculation or UniKL foundation or foundation recognized by University’s Senate with a minimum CGPA of 2.00
  • Pass in international Baccalaureat with at least 24 points
  • Pass in STPM or equivalent with at least grade C in 2 subjects and grade D in 2 other subjects or 2 principles and 2 subsidiaries
  • Pass a-Level with minimum a full pass in 2 subjects
  • Australian Year 12/Australian Foundation/Ontario Grade 12 or equivalent with TOEFL 500 or IELTS Band 5

Program Learning Outcomes

Demonstrate an understanding of how communication shapes patterns of social interaction, the expression of cultural values and norms, political practices and relations of power, and our positions as local and global citizens.

Be able to use a variety of methodological tools to analyze interpersonal, intercultural, and rhetorical discourse that structures everyday interactions in both our public and private lives.

Demonstrate an understanding of the possibilities, problems, and history of discourse and deliberation in democracy and will be prepared to use their knowledge to work for a just and more humane world.


Semester 1 Credits Number
Rhetoric & the Public Sphere 4 ESTU 203
Communication & Everyday Life 2 ESTU 340
Critical & Rhetorical Methods 4 ESTU 657
Semester 2 Credits Number
Relational Communication 4 ESTU 768
Public Relations Campaigns 4 ESTU 432
Rhetoric of Social Movements 2 ESTU 873


Are you ready to take the next step toward your future career?